The red limestone abundant in the town has since given pottery makers something to work with, a cottage industry that is identified with Liloan more than any other town in Cebu.

Various display centers of pots, jars, vases and other products from clay can be seen dotting the national highway from the boundary between Consolacion and Liloan to as far as Barangay Jubay. The industry depicts that which is a rich resource in Liloan, as well as local art and craft handed down through generations.